Judges' Comments
SMAD Web SIte

Judge 1

Comments:
This is a great site, worth of consideration for an award. Curiously, the home page is confusing (Where am I?) and cluttered, unlike the rest of the site, which is clear and compelling. Overhaul of the home page would be a big help to the user.

The scale in all cases below was from 1 to 5. 1 was poor, 3 average, 5 outstanding.
Content
Was the presentation of content clear? 5
Was the message developed well for the stated audience? 5
Aesthetic Quality
How well did the site's layout and design conform to a theme appropriate to its stated purpose and audience? 5
How well did the use of color, graphics, images and fonts enhance the user's experience of the site? 5
Is the design of both the individual pages and the Web site as a whole professional in look and feel? 4
Please rate the overall aesthetic quality of the site based on the stated objectives and audience. 5
User Interface and Navigation
Was the user interface appropriate to the site's stated audience and objectives? 5
Was the user interface attractive and appealing? 5
Was user orientation ("Where am I?") within the site easy and intuitive? 4
Was navigation of the site ("Can I go where I want to go?") easy and intuitive? 4
Total Score (10 = poor, 50 = outstanding) 47

Use of Technology
Did the site incorporate interactive technologies or multimedia? Yes
Did the site use appropriate interactive technologies or multimedia to enhance the stated purpose or message of the site? 5
Did the site's use of interactive technologies or multimedia improve navigation within the site? 4
Was the site's use of interactive technologies or multimedia consistent with the stated objective(s) or purpose of the site? 5
Did the site's interactive or multimedia features provide something useful for the intended audience? 5
Overall Evaluation (1 = poor; 3 = average/good; 5 = outstanding) 5


Judge 2

Comments:
There were some appealing design and content features of this site, although I would appreciate it more if the type was not so small...at least one number up would be great. That much small, sans serif type gets tedious to read!

The scale in all cases below was from 1 to 5. 1 was poor, 3 average, 5 outstanding.
Content
Was the presentation of content clear? 4
Was the message developed well for the stated audience? 4
Aesthetic Quality
How well did the site's layout and design conform to a theme appropriate to its stated purpose and audience? 4
How well did the use of color, graphics, images and fonts enhance the user's experience of the site? 3
Is the design of both the individual pages and the Web site as a whole professional in look and feel? 4
Please rate the overall aesthetic quality of the site based on the stated objectives and audience. 4
User Interface and Navigation
Was the user interface appropriate to the site's stated audience and objectives? 4
Was the user interface attractive and appealing? 4
Was user orientation ("Where am I?") within the site easy and intuitive? 4
Was navigation of the site ("Can I go where I want to go?") easy and intuitive? 4
Total Score (10 = poor, 50 = outstanding) 39

Use of Technology
Did the site incorporate interactive technologies or multimedia? No
Did the site use appropriate interactive technologies or multimedia to enhance the stated purpose or message of the site?
Did the site's use of interactive technologies or multimedia improve navigation within the site?
Was the site's use of interactive technologies or multimedia consistent with the stated objective(s) or purpose of the site?
Did the site's interactive or multimedia features provide something useful for the intended audience?
Overall Evaluation (1 = poor; 3 = average/good; 5 = outstanding) 4